Mercato celebrates Dubai Shopping Festival’s 20th anniversary the Italian way

On the occasion of Dubai Shopping Festival’s (DSF) 20th anniversary celebrations, Mercato – the only Italian themed mall in Dubai and one of the Strategic Partners of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and organisers of DSF, have planned an Italian-themed shopping extravaganza for their shoppers and their families.

DSF kicks off on 1st January and will run until 1 February offering 32 days of citywide mega events and attractions, numerous shopping opportunities and winning options for visitors and residents from around the world. This year’s milestone edition will be celebrated under the special theme “20th Anniversary – A Journey of Celebrations”.

To mark the festivities, Mercato is going back to its roots and origin Italy and the Renaissance era. A true Italian style ambience will take over the mall during the period of DSF when shoppers can look forward to enjoying a host of captivating Italian-themed events and activities. An exciting calendar of live entertainment, including The Sicilian Dancers, The Pizza Acrobatics Show, The Venice Carnival, Mercato’s Italian Variety Show, Children’s Workshops and a variety of colourful Roaming Acts, awaits guests at the mall.

DSF 2015 Spend to Win Promotion in Mercato and Town Centre Jumeirah

Shoppers can head to some of their favourite brands at Mercato and Town Centre Jumeirah and take advantage of incredible discounts ranging from 25% to 75%, in addition to a score of entertaining DSF experiences. For every AED 200 spent in Mercato or Town Centre Jumeirah, guests will be entered into special draws offering them the chance to win fantastic prizes. The malls will give away five amazing prizes for five lucky shoppers as part of these raffles. Prizes include two Alfa Romeo Giulietta cars, two jewellery vouchers for Pandora worth AED 25,000 and AED 20,000 to spend on beauty products at Areej. Shoppers who are PRIVILEGEPLUS members will receive two raffle coupons with every AED 200 they spend.

And as a 20th Anniversary Special, 20 different prizes from 20 different retailers will be given away during a unique “Spin The Wheel Competition” on Tuesday 20th January at 20.20 pm. Visitors are invited to be part of the festivities by gathering near the main stage of the mall from 8pm onwards.

For information on shop sales, events and timings please contact Customer Service on +971 4 3444161or visit follow Mercato Shopping Mall on Facebook or @MercatoMall on Twitter.